Google Instant Could Save the World 3.5 Billion Seconds a Day

September 8, 2010

(ChattahBox)—The suspense is over. Google’s “boisterous doodle” logo was a clever marketing tool to draw attention to its new instant search feature. Built for speed, Google instant predicts your search query with each keystroke, allowing you to adapt your search, while viewing the streaming results. The new service also shaves off 2-5 seconds per search. Just think what you can do with those extra seconds. Send off a quick text message, briefly daydream, or write a sentence or two of your still-unpublished great American novel. Google always thinks on a grand scale. The search engine giant predicts that if the entire universe uses Google instant, more than 3.5 billion seconds a day would be saved.

Google reports on its new search enhancement on its website, after the company launched the service at an event in San Francisco earlier today.

“Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.”

Not only is Google instant faster, it’s intuitive, even somewhat psychic. As you quickly scan the instant results, you can modify and change direction of your search query, before you finish typing.


Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.

Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.

Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.

According to Information Week, Google will first roll out instant search in the United States and eventually make it available around the globe.

“Google Instant will be made available to U.S. users of Chrome, Firefox, Safari, and IE 8 on Wednesday. To use the service, one must be signed in to one’s Google Account. In coming weeks, Google expects to roll the service out in the U.K., France, Italy, Germany, Spain, and Russia.”

Mobile device users will have to wait several months to put Google instant through its paces.

One final note. If you are not feeling the instant love from Google, you may be using an outdated browser. Google instant is available on “Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8.”

Give it a try.


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