Report that Microsoft may help News Corp. delist sites is puzzling

November 23, 2009

(ChattahBox) — I am a bit puzzled by this story. According to the Financial Times, News Corp. has supposedly has been consulting with  Microsoft about plans to help the media company “de-index” its Web sites so that their stories could not be detected by Google. Media mogul Rupert Murdoch has been shooting his mouth off recently about putting all of his online newspaper sites behind a pay wall, and then completely removing all of the content from Google’s search indexes. The CEO of News Corp. would conceivably remove content from such sites, as Fox News, the Wall Street Journal, the New York Post and the London-based Times from Google. The Wall Street Journal is already behind a partial pay wall, but readers can easily bypass it by clicking through to the article from a Google search.  Supposedly for the purpose of Murdoch’s grand plan to essentially hide his media empire from Google, News Corp., approached Microsoft. But according to the Financial Times who also is set behind a partial pay wall, Microsoft has now gone to other publications offering its services to to delist their sites from Google’s search engine, the paper said. “This is all about Microsoft hurting Google’s margins,” said one online publisher.  What’s a bit baffling about this blustering is that Google makes it clear that publishers content on the web is voluntary.  The search giant recently made the following statement:

“Publishers put their content on the web because they want it to be found, so very few choose not to include their material in Google News and web search. But if they tell us not to include it, we don’t…If publishers want their content to be removed from Google News specifically all they need to do it tell us.”

Google points out its news listings service and web searches were a “tremendous source of promotion” for news organizations, sending them “about 100,000 clicks every minute.”
Well I for one highly encourage Mr. Murdoch, to carry out his threat to delist all of his media empire from Google, as we would be delighted to grab a slice of their traffic.


Comments

3 Responses to “Report that Microsoft may help News Corp. delist sites is puzzling”

  1. About web, search, bing, murdoch, content, talks, corp., microsoft | Find me About on November 23rd, 2009 9:14 am

    […] (ChattahBox) — I am a bit puzzled by this story. According to the Financial Times, News Corp. has supposedly has been consulting with Microsoft about plans to help the media company “de-index” its Web sites so that their stories could not be detected …Read Original Story: Report that Microsoft may help News Corp. delist sites is puzzling – Chat… […]

  2. Old Man Dotes on November 23rd, 2009 1:11 pm

    There’s an easy way to do this, and I am planning ti deploy it here at our business. Add lines to the Windows HOSTS file like this:

    127.0.0.1 http://www.wsj.com

    You need one line for each site you want to block; the number at the front tells your PC that this site is located on your own computer, and since it really isn’t, your PC will never connect to the site.

    My blocking of Murdoch’s sites was prompted by the Wall Street Journal sending spam to my gmail.com address. If the WSJ is in such dire straits that they have to steal from Google to deliver advertising – and spam *is* theft – then I can’t really trust anything they might say anyhow.

  3. Old Man Dotes on November 23rd, 2009 1:12 pm

    Bugger. The comment engine automatically added the http colon slash slash at the front, you don’t really want that.

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