Fox News Agrees to Run Media Matters Ad Slamming News Corp’s $1 Million Donation to GOP

September 14, 2010

(ChattahBox Political News)—- Media Matters, the progressive media watchdog group, produced an ad to run on Fox News, after it was reported that Rupert Murdoch’s News Corp., Fox News’ parent company, donated an unprecedented $1 million to the Republican Governors Association, to help defeat Democratic candidates. The ad informed Fox News viewers of the donation, which was barely mentioned on the network. But Fox News, the “fair and balanced” network refused to air the ad, after demanding editing changes. They changed their mind. The ad will now run tonight during Bill O’Reilly’s the “O’Reilly Factor.”

Greg Sargent of the Washington Post’s the Plum Line Reports:

Fox has informed Media Matters the spot will run tonight during Bill O’Reilly’s show, a Media Matters spokesperson tells me. In order to get Fox to agree to run the spot, the ad had to be tweaked several times, and here’s the final version:

The final spot directly mentions that Fox has mostly avoided covering the dust up over the $1 million donation. “And now, a special message about a story that’s not yet been covered on Fox News primetime,” the narrator says.

Media Matters is also spearheading a campaign to oust Fox News from its front row seat in the White House press room.

Media Matters along with other progressive groups, sent a letter to the White House Correspondents Association.

“What message does it send to reward a “news outlet” that ideologically and financially supports the Republican Party with a place of distinction in the White House briefing room? How is the country better served by continuing to disregard Fox News’ unabashed partisan tilt even as it becomes more and more obvious?”

Sergent notes, as always in these instances, Media Matters’ ad has received more publicity, as a result of Fox News’ initial refusal to air it.



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